The Evolution of Internet Marketing.
In the same way, the Internet has evolved, so has digital marketing. Brick and mortar stories relied on newspaper, radio, and television marketing for decades because that was the only marketing available. As the Internet grew, traditional methods of advertising began to lose favor with customers.
Beyond Brick and Mortar
They focused more on Internet searches than thumbing through newspapers. For brick and mortar stores, these methods of marketing still have some use, but digital marketing for both online and brick and mortar stores is the best method to grow your customer base.
Even digital marketing has changed significantly from just a few years ago. It’s not just about getting traffic to your site but getting qualified traffic to your site from people that want to buy your products and services.
Redesign the Funnel
You need to have a website designed to convert and move people along the buying funnel. You need a digital marketing plan that isn’t generic but designed for your company and your customers.
Internet marketing is more than keywords and content. Google’s algorithm gets more complex by the day as do your customers. Don’t let outdated marketing techniques dissolve your chance at success.
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Usual Suspects are pioneers in forward-thinking marketing. If you want to learn more about our marketing options, please contact us today.