Help stressed travelers to combine their trip with a healthy meal without bothering them with a whole list of ingredients.
Healthy Bite: quality food, healthy travel. We introduced a campaign with a tool kit with a recognizable label that all outlets could use to indicate healthier products in their product range. Sarah Britton (mynewroots.org) provides the underlying substantiation.
As we worked together closely with the concession operators at the airport, the labels were placed in the product range in all of the different outlets within a few weeks.