How it All Started
Founded on the beach in Cannes, France during the International Festival of Creativity, Cannes Lions.
Unlike what you would assume, our name did not derive from the Hollywood movie “The Usual Suspects”. Although it’s still a honor the be associated with this masterpiece, our name actually has its origin in a famous quote in another classic: “Casablanca“.
Truth is, our ties with Hollywood are strong. We started out as a progressive events agency with close ties to the Dutch dance scene and Amsterdam nightlife.
Clients appreciated our fresh concepts and soon asked us to translate them into cutting edge online campaigns.
In order to turn the renewed concepts into working digital campaigns, our team was transformed into digital natives. A complete digital marketing metamorphosis. We are happy to use this experience and our knowledge to support our clients.
The Commodore 64, Atari, Second Life, MySpace, Hives, Facebook, Agile and Scrum… We witnessed it all come to life. Sometimes old wine in a new bottle, but often beautiful and promising initiatives.
We are still at the beginning of something big and don’t want to miss a second of it!
The Right People In The Right Jobs
“Follow Your Passion” is a popular saying nowadays. At Usual Suspects, we are following our talent over passion. Love what you do, by doing what you’re good at.
Isn’t it the same? In the end, you want to do something well and like doing it. Talent and passion are two sides of the same coin. The starting ingredients are talent, interests, and enjoyment. They lead to skill, knowledge, and experience. Which will lead to mastery, passion, and success.