Last updated: 20 May 2020

This website is operated by Usual Suspects. Usual Suspects (also referred to as “we” and “us”) may collect personal data about you when you interact with us. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We will process your personal data at all times in accordance with applicable privacy and data protection laws.

This Privacy Notice describes how we collect and use your personal information and the rights you have in relation to that information. Usual Suspects is the data controller of any personal data you provide to us, including in relation to this website (

This Privacy Notice explains the following:

  • Information we may collect
  • How we use this information
  • How long we will keep your information
  • How we secure your information
  • Information sharing and disclosure
  • International and group company transfers
  • Your rights
  • Our responsibility for website links
  • Updates
  • How to contact us

In the Supplementary Information section of this Privacy Notice, we explain what is meant by “personal data” and other terms used in this notice.

Technical Information
We collect information about how you use our website and the device(s) you use to access our site. This includes collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device(s) on the internet. This information is linked to a cookie ID, which we receive and process. You may find more information on our use of cookies on our separate Cookies Notice (available here).

Contact data
We also collect personal data about you if you make use of any of the interactive features within our website. For example, when you complete a data capture forms on our website, subscribe to our newsletters or when you respond to a blog on our website. The personal data we collect includes your name, address, job title and location.

Marketing and Communications data
We collect information about your preference in receiving marketing information from us.

We do not actively seek to collect information about children aged 16 or under. If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child may have shared personal data via this website, please contact us at We will delete such information from our records with a reasonable time.

How we use this information
Except where required by law, we only use the personal data you provide for the following purposes:

  • To deliver the specific information or services you have requested;
  • To enable the download of our content;
  • Send you newsletters and information relating to our services; and
  • Respond to your requests and feedback.

Under data protection law we are required to advise you on the legal basis for processing your personal data. For the most part, the processing of your personal data is based either on a) our legitimate interests related to us providing you services you have requested, or b) your consent, where requested.

In the table below we set out further information about the purposes for which we use your personal data and the legal basis we rely on for its use. Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

Purpose/Activity Types of personal data that may be processed Lawful basis for processing including the basis of legitimate interest
To send you information about our services:
To send you information which you have
requested e.g. reports, blogs, or newsletters in accordance with your
specified preferences
First Name
Last Name
Email Address
Where you have requested information from us, such as reports, blogs or newsletters, we send such communications based on your consent.
You can ask us to stop such communications at any time by clicking on the unsubscribe link at the bottom of the message.
To deliver relevant content to you and measure or understand the effectiveness of the content we serve to you First Name
Last Name
Email Address
Marketing and Communications
Necessary for our legitimate interest (to study how clients use our service and engage with our content. To develop our services, to grow our business and to inform our marketing strategy).
To respond to any inquiries or feedback that you send us
To update you with any changes to our terms and conditions/other policies
First Name
Last Name
Email Address
It is in our legitimate interest to respond to communications that you send to us, inform you of relevant information in relation to the services that we provide and utilize your information to improve our business.
To share information within Usual Suspects. First Name
Last Name
Email Address
As a Usual Suspects who operate as a global operating media company, it is our legitimate business interest to share your data within Usual Suspects in order to manage our business effectively and provide our products and services.
To share information with other third parties, such as regulator and law enforcement agencies First Name
Last Name
Email Address
We share your data as necessary for compliance with any legal obligation to which we are subject or in order to satisfy our legitimate business interests.

We will keep your personal data for as long as is necessary for the relevant service, in accordance with our legal obligations. After this time, your personal data will either be securely deleted or anonymized so that it can be used for analytical purposes. You may request further information via the contact details given in this Privacy Notice.

We maintain appropriate organizational and technological safeguards to help protect against unauthorized use, access to or accidental loss, alteration or destruction of personal data. We also seek to ensure our service providers do the same.

Information shared with our third-party service providers

We use a number of third parties to perform business functions on our behalf, such as sending our newsletters and hosting our online services. We will only disclose the information necessary to enable these third parties to perform their services. Our service providers are contracted to comply with our instructions and we require that they do not use your personal data for their own business purpose.

Information shared with other parties
Where required or permitted by law, personal data may be provided to others, such as regulator and law enforcement agencies, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law.

We may from time to time disclose your personal data within our group of companies. Access will always be controlled on a need-to-know basis, and only provided where it is necessary to provide you with requested services or to allow us to perform any necessary or legitimate functions. Some of our group companies are located outside the European Union, but we always ensure the security of such disclosures and transfers in accordance with the applicable privacy and data protection laws.

We will only transfer your personal data outside the EU, where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and compliance with applicable privacy and data protection laws. These measures may include the use of standard contractual/data protection clauses adopted by the European Commission and where transfers are to the United States of America, the EU-US Privacy Shield, Swiss-US Privacy Shield or your consent. Where we transfer personal data between our group companies we have covered these transfers by entering into standard contractual clauses adopted by the European Commission.

You may request further information on the measures used for such transfers via the contact details given in this Privacy Notice.


  • Object to our processing of your personal data where we are relying on legitimate interest (or those of a third-party), and you want to object to processing on this ground, as you feel it impacts on your fundamental rights and freedoms. You also have a right to object where we are processing your personal data for the purposes of direct marketing. You can object at any time and we shall stop processing the information you have objected to, unless we can show compelling legitimate grounds to continue that processing.
  • Access your personal data. If you make this kind of request and we hold personal data about you. We are required to provide you with information on it, including a description and copy of the personal data and why we are processing it. We will require you to prove your identity before granting access to your personal data. We will process your request within the timeframe required under the relevant law.
  • Request the transfer of your personal data. We will provide to you or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note, this right applies to the personal data you have provided to us; and if we use your personal data on the basis of consent or where we used the information to perform a contract with you.
  • Request erasure (deletion) of your personal data. You have a right to ask us to delete or remove your data where you have successfully exercised your right to object (see above), or where we are required to erase your personal data to comply with local law. Please note, we may be required to retain certain information by law and/or for our own legitimate business purpose. But when we do so, we will inform you.
  • Request correction or updating of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected.
  • Request the restriction of our processing of your personal data in some situations. If you request this, we can continue to store your personal data but are restricted from processing it while the restriction is in place.
  • Withdraw your consent. Where you have provided your consent to our processing of your personal data you can withdraw your consent at any time. If you do withdraw consent, that will not affect the lawfulness of what we have done with your personal data before you withdrew consent.
  • Make a Complaint. We will do our best to resolve any complaint. However, if you feel we have not resolved your complaint, you have a right to make a complaint to your local data protection authority. For example, in the Netherlands, the local data protection authority is the Dutch Data Protection Authority.

If you exercise the rights above and there is any question about who you are, we may require you to provide information from which we can satisfy ourselves as to your identity.

This Privacy Notice is limited to the personal information which we collect and use via this website. We provide links within this site to other websites, including social media sites such as Facebook, Twitter and LinkedIn and sites operated by other brands within Usual Suspects. If you follow these links, you should use these sites in conjunction with their applicable user and privacy notices as their data practices fall outside the scope of this Privacy Notice. Further, we can have no responsibility for or control over the information collected by any third-party website and we cannot be responsible for the protection and privacy of any information which you may provide on such websites.

This Privacy Notice may be updated from time to time to reflect changes in law, best practice or a change in our practices regarding the treatment of personal data. The date of the most recent revision will appear at the top of this page. If you do not agree to the changes, please do not continue to use our services and please refrain from sharing your personal data with us. You should check this notice frequently for updates.

If you have any questions about this Privacy Notice, our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact our Data Protection Officer in any of the following ways:

Address: Data Protection Officer, Usual Suspects, Wibautstraat 131-D, 1091 GL Amsterdam
Telephone: (+31) 20 623 2230

In this Supplementary Information section, we explain some of the terminology used in this Privacy Notice.
data controller” – the person or company that controls the purposes and means of processing personal data.
personal data” – any information that relates to you (or from which you can be identified).
processing”– means doing anything with data. For example, it includes collecting it, holding it, disclosing it and deleting it.
transfer” – sending personal information outside the European Economic Area (e.g. by storing it on equipment located outside the European Economic Area), or allowing someone from outside the European Economic Area to access the personal information.