CHALLENGE:
Help stressed travelers to combine their trip with a healthy meal without bothering them with a whole list of ingredients.
STRATEGY:
Healthy Bite: quality food, healthy travel. We introduced a campaign with a tool kit with a recognizable label that all outlets could use to indicate healthier products in their product range. Sarah Britton (mynewroots.org) provides the underlying substantiation.
APPROACH:
As we worked together closely with the concession operators at the airport, the labels were placed in the product range in all of the different outlets within a few weeks.
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